Which is the Right CRM Vendor for my Business over the last few years The CRM’s have been innovating and Expanding at very rapid rate and there are more and more companies Successfully Adopting CRM According to Gartner’ in 2008 Microsoft had the highest growth rate 75% followed by Sales Force .com at 42.7% and Oracle at 11.8%

Here is a review of top 5 most innovative CRM’s Vendors for Small to Meduim Sized Business’s
The Microsoft Dynamics CRM is designed for dynamical business environment. Microsoft Dynamics CRM software provides a perfect CRM solution for those working with a Microsoft infrastructure.

• The key to Microsoft’s CRM software is sales automation. The Dynamic CRM solution offers individualized sales reports with different set of data that managers and sales reps can access. The managers can view the progress of entire sales force and the sales reps can view the data important to them.
  

  This CRM software simplifies the execution of campaigns and adds mobility to it. It optimizes, manages and tracks the marketing efforts. It offers the marketing analytics highlighting the key performances.
  

  Moreover, the software is backed by efficient customer service that helps to create a distributed knowledge base that allows sharing of staff expertise.
  

  Pros
  

  Microsoft’s CRM solution offers an simple and easy to use interface. It offers extensive flexibility of use. The user can work on it from Microsoft Office Outlook, a Web browser, a Microsoft Office SharePoint portal, a custom portal, or even a mobile device.
  

  Cons
  

  Some of the standard features are missing like power dialing, voice messaging facilities and options for calling back customers.
  

• Salesforce.com offers a web based CRM package. Salesforce CRM solution provides strong supports for tracking contacts, leads, and customer inquiries. It scores high on the reliability quotient and offers a full time, in-house support for businesses. The key modules of the system includes campaigns, leads, accounts and opportunities. The CRM software keeps the pipeline organized and full of qualified leads.
  

  The prime features of salesforce CRM includes automation of marketing, customer service and support, sales force automation, documentation management, content management, contract management, Product catalog management, analytics and competitors.
  

  Pros
  

  What makes salesforce.com an ace CRM solution is its online access. It also provides excellent uptime.
  

  Cons
  

  The downside to salesforce is that for outsourcing it uses the ASPs (application service providers). If there are more customers to handle the ASP has to be used for longer time. This results in the increase of expenditure.
  

  Sugar CRM The latest version of this open source software can run on Microsoft’s Windows Server operating system and SQL Server database.
  Key features of Sugar CRM
  

• Automates the sales force, allows tracking of sales opportunities
  
• Assists in managing customer information
  
• Enables sharing of customer information with co-workers
  
• Generates informative reports for prioritizing the sales tasks.
  

• The set up offers an easy to handle interface. It’s allows integration with Microsoft Outlook and Word. The customizable dashboard offers real time information about business performance. Moreover, bulk of customer data can be imported from other CRM tools such as Sales Force and ACT.
  

  Pros
  

  The most appealing feature of Sugar CRM is the affordability, its a perfect CRM solution for the budget conscious businesses. With an open source build-up, Sugar CRM allows the users to customize , integrate and extend the CRM application. The added functionality are always a plus.
  

  Cons
  

  The Sugar CRM is restricted to the small businesses. The CRM solution needs to improve on its pipelines, forecasts and reporting. Above all, the CRM software is yet to be the favorite with business application specialist.

• Oracle offers four comprehensive Customer Relationship Management (CRM) product lines that leverage enterprise data to drive profitable customer interactions. Oracle’s products cover the breadth of CRM functionality—from sales, marketing, and e-commerce, to customer service and analytics.
  

  List of Oracle CRM Solutions
  

  • Siebel
    
  • PeopleSoft Enterprise
    
  • Oracle E-Business Suite
    
  • JD Edwards EnterpriseOne
    
  • Telephony@Work CallCenterAnywhere

  Pros

  • Simple to use; great for small business organizations
  • Good reporting and analysis
    
  • Excellent solution if you also use Oracle Financials or similar Oracle application solutions
    

  Cons

  • Lacks feature sets and functionality depth of some other on-demand CRM solutions
  • Marketing and customer service modules are perceived as very weak
    
  • Oracle’s SAAS Uncertainty Prior to the Siebel acquisition, CEO Larry Ellison had publicly chastised the SaaS model and discounted its value and potential.
    
• Maximizer CRM adapts to the way organizations work, and grows as a company’s business grows. Maximizer offers four editions, as well as several add-on modules and options for the solution that matches a company’s business needs. The right solution will depend on the number of users, access, and feature requirements.
  

  Key Features

• Completely Integrates Sales, Marketing and Customer Service and Support Management Solution
  
• Simple & quick to deploy and use offering the lowest total cost of ownership in its class
  
• Multiple access Options Mobile Devices, Desktop, Web or remote synchronization

  Pros

• Is simple and quick to deploy, learn, use and maintain

• Provides multiple access options for today’s mobile workforce

• Offers the best value in its class for full-featured CRM software

• Cons

• The Outlook integration is weak
  
• Its Saas Model needs to improve